Goal 1
Create a unique physical symbol to clearly identify the City of Lenexa.

Rationale
There is a need for a physical symbol to identify Lenexa that can be used in marketing, publicity, and community spirit.

Strategies
In order to achieve the above goal, it is recommended that our community explore the following:

• Appoint a task force to identify a unique physical symbol to be used in various promotions for the community. This symbol would be used at many locations throughout Lenexa, and would become the official City logo. Over time, this would establish continuity of Lenexa's identity.

• Uses for the new symbol include:

1. Key entry points to Lenexa off all interstate highways and major thoroughfares. These entryways would be identified by landscaping, sculpture, and signage using the uniform theme and identity.

• A key entry point is the southeast corner of 87th Street Parkway and Quivira Road. The annex building currently located on this site could be utilized as a public facility. Locating the Lenexa Convention and Visitors' Bureau in conjunction with the visitors' center, museum, art gallery, etc., would be an appropriate use for this space. The exterior grounds could then be developed into a pocket park with landscaping, sculptures, and fountains to make it easily identifiable from adjacent streets.

• Another key entry point is the U.S. 69 bypass over I-35. The hillside lends itself well to landscaping in the form of a flower bed and/or architectural design using the Lenexa symbol or identifying sculpture.

2. A strong part of Lenexa's heritage is the historical identity of its "Old Town" and historic homes. All historic buildings in Lenexa should be identified, and their history recorded. Appropriate signage displaying Lenexa's new symbol and identifying the history of each structure could then be installed.

3. Existing water towers could also become vehicles for displaying this newly identified symbol in an artistic format.